I help brands understand culture, behaviour, and meaning and translate that into clarity, narrative, and identity.
I’m Bhanvi, and I’m currently learning the craft of brand strategy, especially the parts that sit at the intersection of culture, human behaviour, and meaning-making. I’m interested in how people form identities, why they choose certain brands, and how cultural signals shape the way we see products, categories, and ourselves.
Why I created this
Through Brand Sensemaking Studio, I write, research, and build projects that help me understand brands the way anthropologists understand cultures. My work is still early, but driven by curiosity: exploring cultural codes, patterns, rituals, and the psychology behind choice. I’m building this space as a place to learn in public, share insights, and grow toward a career in brand strategy and brand consulting.