Category: projects
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NIRVA- The middle path in coffee
The middle path between burnout coffee and elitist craft.Accessible craft coffee for everyday Indian life. A brand strategy project exploring a new middle ground in India’s evolving coffee culture. As coffee shifts from instant convenience to experiential craft, the category has become increasingly polarised. NIRVA is imagined as an alternative for urban Indians seeking better…
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Indian Makeup Market: From Expression to Skin-First Beauty
Executive summary The Indian makeup and cosmetics market is entering a phase of structurally driven growth, underpinned by rising disposable incomes, rapid urbanization, and the increasing influence of millennial and Gen Z consumers. India’s makeup market is projected to grow from approximately USD 1.3 billion in FY2024 to over USD 2.3 billion by FY2032, while…
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