Every brand you see here has been dissected through a strategist’s lens.
Not to admire the aesthetics, but to understand the decisions, tensions, and cultural signals that make the brand work.
These case studies show how brands build relevance and how they lose it.
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What makes Nike… NIKE?
The Core Question Nike is one of the few brands that doesn’t need to be explained. It is felt. A swoosh, a sentence, or…
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Aēsop – Brand strategy & Identity case study
A study of how a pharmacy-like brand became a global symbol of intellectual luxury.
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Blue Tokai: A Brand Strategy Deep Dive
Introduction — How Blue Tokai Rewired India’s Coffee Culture Before Blue Tokai, India’s relationship with coffee was simple and functional. Most consumers bought instant…
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Nespresso: A Narrative Brand Case Study on Luxury, Rituals, and Cultural Meaning
Nespresso is not just a coffee brand. It is a cultural construction built on symbols, rituals, and a carefully manufactured sense of refined living.…
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Starbucks: A Brand Strategy Deep Dive
Introduction: How Starbucks Became a Global Ritual Starbucks did not just sell coffee — it redesigned how the world experiences it. Before the 1990s,…