Every brand you see here has been dissected through a strategist’s lens.
Not to admire the aesthetics, but to understand the decisions, tensions, and cultural signals that make the brand work.
These case studies show how brands build relevance and how they lose it.
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Patagonia: A Narrative Brand Case Study on Activism, Anti-Growth, and the Culture of Responsibility
Patagonia is one of the rare brands that built a…
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Lululemon: The Mindful Powerhouse Behind the Athleisure Revolution
Lululemon is often misunderstood as a premium yoga apparel brand,…
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Blue Tokai: A Brand Strategy Deep Dive
Introduction — How Blue Tokai Rewired India’s Coffee Culture Before…
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Nespresso: A Narrative Brand Case Study on Luxury, Rituals, and Cultural Meaning
Nespresso is not just a coffee brand. It is a…
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Starbucks: A Brand Strategy Deep Dive
Introduction: How Starbucks Became a Global Ritual Starbucks did not…